The thought is to pique the reader’s curiosity and get them to read the rest of the plan. Because it capabilities as a review of the entire document, write the manager summary after you complete the the rest of your strategic plan. The following sections walk you through the means to write frequent sections of a strategic plan.

For a social media company that posts updates for its purchasers, the issue it solves is not social media—it’s getting the word out, and getting people to find out about their clients’ businesses. Corporate strategy defines the markets and the businesses by which an organization will operate. Competitive or business strategy defines for a given business the basis on which it’ll compete. Corporate strategy is usually determined within the context of defining the corporate’s mission and vision, that is, saying what the corporate does, why it exists, and what it’s intended to …