It supplies an introduction and high-level overview of your business, including your mission assertion and particulars about what product and/or service you supply. How can start-up businesses—some of which can have only a prototype product or an concept for a service—appropriately gauge market reaction? One govt of a smaller company had put together a prototype of a device that permits private computers to deal with phone messages. He needed to demonstrate that customers would buy the product, however the company had exhausted its cash assets and was thus unable to build and sell the merchandise in quantity. Your ideal buyer, …