Likewise, cause marketing leverages and enhances brand status. Cause marketing is a cooperative effort between a for-profit business and a non-profit group to mutually promote and profit from social and other charitable causes. Cause marketing is not to be confused with corporate giving, which is tied to specific tax-deductible donations made by a company. Cause marketing relationships are “feel goods” and assure your clients you share their need to make the world a better place. Word-of-mouth advertising is unpaid, organic, and oh-so-powerful as a result of these individuals who have good issues to say about your services or products typically …